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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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AI in Context: First Test of Several Generative AI Code Generators
Dr. Bob Sutor

AI in Context: First Test of Several Generative AI Code Generators

The Futurum Group’s Dr. Bob Sutor looks at five generative AI Python code generators to see how well they follow instructions and whether their outputs check for errors and are functionally complete.
Cerebras CS-3: Bring on the NVIDIA Blackwell Competition
Ron Westfall

Cerebras CS-3: Bring on the NVIDIA Blackwell Competition

Cerebras CS-3 Powered by 3rd Gen WSE-3 Delivers Breakthrough AI Supercomputer Capabilities Matching Up Very Favorably Against the NVIDIA Blackwell Platform
The Futurum Group’s Ron Westfall assesses why the Cerebras CS-3, powered by the WSE-3, can be viewed as the fastest AI chip across the entire AI ecosystem including the NVIDIA Blackwell platform.
Rubrik Plans IPO: Betting on Growth in the Cloud Data Security Market
Krista Macomber

Rubrik Plans IPO: Betting on Growth in the Cloud Data Security Market

Rubrik Files an S-1 with the US SEC for Initial Public Offering
Krista Macomber, Research Director at The Futurum Group, shares her insights on Rubrik’s S-1 filing with the United States Security and Exchange Commission (SEC) to go public.
Equinix: Pivoting to a Digital Infrastructure Powerhouse
Steven Dickens

Equinix: Pivoting to a Digital Infrastructure Powerhouse

The Futurum Group’s Steven Dickens provides his take on Equinix's latest announcement as Equinix pivots to a digital infrastructure leader, investing in AI-ready data centers to meet growing technological demands with a new facility in California.
Chatting Google Cloud Next, Security Field Day, and Mainframe Advancements - Infrastructure Matters, Episode 37
Krista Macomber and Steven Dickens

Chatting Google Cloud Next, Security Field Day, and Mainframe Advancements – Infrastructure Matters, Episode 37

In this episode of Infrastructure Matters, hosts Steve Dickens and Krista Macomber take on the latest conference events including Google Cloud Next, The Mainframe’s 60th birthday, and Security Field Day.
Zendesk Unveils Comprehensive CX and Workforce Engagement Solution
Keith Kirkpatrick

Zendesk Unveils Comprehensive CX and Workforce Engagement Solution

New AI-Driven Tools Focus on Improving Customer Efficiency and Satisfaction
Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s announcement of a comprehensive CX and EX offering that is powered by AI and designed to improve efficiency and productivity for workers and customers.
A Deep Dive into the HashiCorp and OpenTofu Dispute
Paul Nashawaty and Steven Dickens

A Deep Dive into the HashiCorp and OpenTofu Dispute

Exploring Licensing Complexities, Community Dynamics, and Future Pathways in Open-Source Development
The Futurum Group's Paul Nashawaty and Steven Dickens share their views on the changing open-source development scene including the details of licensing disputes, community cooperation, and standardization of frameworks.
5G Factor: Making AI Open, Responsible, and Transparent
Ron Westfall and Olivier Blanchard

5G Factor: Making AI Open, Responsible, and Transparent

An Assessment of AI’s Openness Including Intel’s Guadi 3-led Enterprise AI Strategy, Qualcomm’s Responsible AI Vision, and Nokia’s Transparent AI Moves
The Futurum Group’s Ron Westfall and Olivier Blanchard examine the major mobile ecosystem moves to make AI open, responsible, and transparent including Intel’s Enterprise AI proposition emphasizing open industry software for developer productivity, Qualcomm’s Responsible AI vision focus on privacy and security, and Nokia using Transparent AI moves.
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